The idea of having videos created for your brand can be overwhelming. A lot goes into producing high-quality video content, and the most common stressor for businesses is the price tag. And while you can spend a good chunk of change on having a video produced professionally, it doesn’t have to go that way. There are various options that fit any budget.
The cost of producing a video will depend on many factors, including the type of video you want to make and the creative aspects you’d like to add. Let’s review how much it costs to produce different types of videos.
Animated Video Cost
An excellent video option with a ton of flexibility is an animated video. They are ideal for product and brand marketing and provide opportunities for creativity that aren’t possible with live-action videos. Since each type of animated video is different, you won’t find flat rates when going this route. Animated videos can cost anywhere from $1,000 to $5,000 per minute on the low end. Simple whiteboard animation tends to be lower in price, while 3D animation adds a lot to the price tag. So, understand what you want and what kind of budget you have. There is little to no filming involved with animation, but there is a lot of technical expertise required.
The most popular form of branded video is the short documentary. They feature your customers and employees and allow you to connect your business to potential clients. When a prospect gets a visual testimonial from satisfied customers and sees your dedicated staff talking about the advantages you can provide, it gives them confidence that they are in the right place.
These videos range from $2,000 to $6,000, depending on the length and requirements. A significant amount of post-production goes into documentaries, which can also raise the price. These videos are generally time-consuming and require many people to put them together.
Music Video Cost
Many of us grew up in the MTV generation and have fond memories of plenty of hours in front of the TV waiting for our favorite artists to showcase their talents. Today, even though MTV doesn’t show music anymore, music videos are still relevant to the YouTube generation. Whether you’re a band looking to promote your music or a business looking for a unique way to promote your brand, music videos are incredibly effective. But keep in mind that a professional-looking music video is a huge project that likely will require a healthy budget of up to $5,000. If you have a simple idea, you can keep the cost down significantly. The low end of doing one of these is in the $500 range. Factors that will raise the price include location, wardrobe, editing, and props.
Lifestyle and Narrative Video Cost
These types of videos are what you see in television commercials. Low-end to mid-tier projects range from $5,000 to $25,000, while high-end projects can go as high as $50,000. The higher-end videos often use higher-profile actors and more creativity. Cost factors can also include scripting, storyboarding, location scouting, and art direction.
The advantage to going with these types of videos is that the end product is highly produced and therefore adds legitimacy to your company. Potential clients will see that you are committed to growing your business. These are for companies with a large budget and a desire to produce a sophisticated final product.
Stock videos are the most straightforward and budget-friendly videos you can produce. They require no filming, hiring of actors, production, etc. Simply put, stock footage is purchased and edited to the specs needed for your project. They generally range between $500 and $2,500 and usually include both editing and audio. Since stock videos are multifunctional and you can use them on a variety of platforms, they tend to get you the biggest bang for your buck.
Find the Right Production Company
Video content is one of the most effective ways to help promote your business and your brand, and there are options to fit any budget. It’s essential to find the right brand video production company to ensure you are getting quality videos that convey your message exactly the way you want. Remember to read reviews, get references, and do your due diligence to guarantee a stellar end product.