Privacy Policy

Effective Date: March 7, 2026
Last Updated: March 7, 2026

At 121clicks.com, accessible from https://121clicks.com, protecting the privacy of our visitors is one of our top priorities. This Privacy Policy document explains what information we collect, how we use it, and what rights you have regarding your data.

1. Information We Collect

We collect information to operate and improve our website.

Personal Information

We may collect personal information such as:

  • Name

  • Email address

This information may be collected when you:

  • Subscribe to our newsletter

  • Submit photography work to be featured

  • Contact us via forms or email

Log Files

Like most websites, we automatically collect certain technical information including:

  • IP address

  • Browser type

  • Internet Service Provider (ISP)

  • Date and time stamp

  • Referring/exit pages

  • Device information

This information is used for analytics, security, and website performance monitoring.

Image Data (EXIF Metadata)

If you submit photographs to be featured on 121clicks.com, the images may contain EXIF metadata such as:

  • Camera model

  • Aperture / shutter speed

  • Timestamp

  • Location data (if embedded)

This metadata may be processed to provide technical context for educational photography content.

2. Legal Basis for Processing (GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we process personal data based on the following lawful bases:

  • Consentwhen you subscribe to newsletters or submit content.

  • Legitimate Intereststo improve our website, analyze traffic, and maintain security.

  • Legal Obligationswhen required by law.

You may withdraw your consent at any time.

3. How We Use Your Information

We use collected information to:

  • Operate and maintain our website

  • Publish photography features and editorial content

  • Improve, personalize, and expand website content

  • Analyze traffic and user engagement

  • Communicate with users (newsletters, responses, updates)

  • Detect and prevent fraud or abuse

4. Cookies and Tracking Technologies

121clicks.com uses cookies and similar tracking technologies to enhance user experience.

Cookies help us:

  • Remember user preferences

  • Analyze website traffic

  • Improve content performance

Google Analytics

We use Google Analytics to measure website traffic and user behavior.

You can opt out here:
https://tools.google.com/dlpage/gaoptout

Advertising Partners

Advertising partners such as Google AdSense may use cookies, web beacons, or similar technologies.

These third-party services operate under their own privacy policies.

5. AI and Automated Technologies

In line with modern digital publishing standards:

Content Assistance

AI tools may occasionally assist with:

  • research support

  • prompt generation

  • workflow assistance

However:

  • All editorial content is reviewed and verified by human editors, including Venkat Prakash and the editorial team.

Automated Decision Making

121clicks.com does not use automated decision-making or profiling that produces legal or significant effects on users.

6. Data Retention

We retain personal information only as long as necessary for the purposes described in this Privacy Policy, including:

  • maintaining website functionality

  • fulfilling legal obligations

  • resolving disputes

  • enforcing policies

User data submitted through forms or email may be stored for administrative and editorial purposes.

7. Data Sharing

We do not sell personal data.

However, we may share limited data with trusted service providers such as:

  • analytics services

  • hosting providers

  • email service providers

These partners are required to protect your information.

8. International Data Transfers

Because the internet is global, information may be transferred and processed outside the United Kingdom or European Economic Area (EEA).

When this happens, we ensure appropriate safeguards are in place to protect personal data.

9. GDPR Data Protection Rights (UK & EU Users)

Users located in the UK or European Economic Area have the right to:

  • Accessrequest copies of your personal data

  • Rectificationcorrect inaccurate information

  • Erasurerequest deletion of your data

  • Restriction of Processinglimit how we use your data

  • Data Portabilityreceive your data in portable format

  • Withdraw Consentwithdraw previously given consent

To exercise any of these rights, please contact us.

10. California Privacy Rights (CCPA / CPRA)

California residents have specific rights including:

  • The right to know what personal information we collect

  • The right to request deletion of personal data

  • The right to request disclosure of data collected

  • The right to opt-out of the sale or sharing of personal information

121clicks.com does not sell personal information.

Requests can be made by contacting us via email.

11. Children’s Information

Protecting children online is very important to us.

121clicks.com does not knowingly collect personal information from children under the age of 13.

If you believe that a child has provided personal information on our website, please contact us immediately so we can remove it.

12. Third-Party Links

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Any changes will be posted on this page with an updated Last Updated” date.

14. Contact Us

If you have questions or would like to exercise your privacy rights, please contact us:

Email: [email protected]
Contact Page: https://121clicks.com/contact