Privacy Policy

Effective Date: March 7, 2026
Last Updated: March 7, 2026

At 121clicks.com, accessible from https://121clicks.com, and through our mobile applications (“App” or “Apps”), protecting the privacy of our visitors and users is one of our top priorities. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your data.

This Privacy Policy applies to:

• Our website: https://121clicks.com
• Our mobile applications
• Any related services, features, content, or communications

1. Information We Collect

We collect information to operate, improve, and secure our website and mobile applications.

Personal Information

We may collect personal information such as:

• Name
• Email address
• Phone number (if voluntarily provided)
• Device information
• User-generated content or submissions

This information may be collected when you:

• Subscribe to our newsletter
• Submit photography work to be featured
• Contact us via forms or email
• Create an account in our App
• Interact with App features

Log Files and Technical Information

Like most websites and mobile applications, we automatically collect certain technical information including:

• IP address
• Browser type
• Mobile device type
• Operating system version
• Internet Service Provider (ISP)
• Date and time stamp
• Referring/exit pages
• App crash reports
• Device identifiers
• App usage statistics

This information is used for:

• analytics
• security
• debugging
• performance monitoring
• improving user experience

Mobile App Permissions

Depending on the features used, our mobile applications may request access to:

• Camera
• Photo gallery / storage
• Notifications
• Internet access
• Device information

Permissions are only used for the intended app functionality and can usually be controlled through your device settings.

Image Data (EXIF Metadata)

If you submit photographs to be featured on 121clicks.com or through our Apps, images may contain EXIF metadata such as:

• Camera model
• Aperture / shutter speed
• Timestamp
• Location data (if embedded)

This metadata may be processed to provide technical context for educational photography content.

2. Legal Basis for Processing (GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we process personal data based on the following lawful bases:

• Consent – when you subscribe to newsletters, create an account, or submit content.
• Legitimate Interests – to improve our services, analyze traffic, maintain security, and optimize app performance.
• Legal Obligations – when required by law.

You may withdraw your consent at any time.

3. How We Use Your Information

We use collected information to:

• Operate and maintain our website and Apps
• Publish photography features and editorial content
• Improve, personalize, and expand content and features
• Analyze traffic and user engagement
• Communicate with users (newsletters, responses, updates)
• Send notifications related to app functionality
• Detect and prevent fraud, abuse, or security issues
• Monitor app stability and crashes

4. Cookies and Tracking Technologies

121clicks.com and our Apps may use cookies and similar tracking technologies to enhance user experience.

Cookies and technologies help us:

• Remember user preferences
• Analyze traffic and engagement
• Improve content performance
• Personalize user experience

Google Analytics

We may use Google Analytics or similar analytics tools to measure website and app traffic and user behavior.

You can opt out here:
https://tools.google.com/dlpage/gaoptout

Advertising Partners

Advertising partners such as Google AdSense or in-app advertising providers may use cookies, SDKs, web beacons, or similar technologies.

These third-party services operate under their own privacy policies.

5. AI and Automated Technologies

In line with modern digital publishing standards:

Content Assistance

AI tools may occasionally assist with:

• research support
• prompt generation
• workflow assistance
• content organization

However:

All editorial content is reviewed and verified by human editors, including Venkat Prakash and the editorial team.

Automated Decision Making

121clicks.com and our Apps do not use automated decision-making or profiling that produces legal or significant effects on users.

6. Data Retention

We retain personal information only as long as necessary for the purposes described in this Privacy Policy, including:

• maintaining website and app functionality
• fulfilling legal obligations
• resolving disputes
• enforcing policies

User data submitted through forms, apps, or email may be stored for administrative and editorial purposes.

7. Data Sharing

We do not sell personal data.

However, we may share limited data with trusted service providers such as:

• analytics services
• cloud hosting providers
• push notification services
• crash reporting services
• email service providers

These partners are required to protect your information.

8. International Data Transfers

Because the internet is global, information may be transferred and processed outside the United Kingdom or European Economic Area (EEA).

When this happens, we ensure appropriate safeguards are in place to protect personal data.

9. GDPR Data Protection Rights (UK & EU Users)

Users located in the UK or European Economic Area have the right to:

• Access – request copies of your personal data
• Rectification – correct inaccurate information
• Erasure – request deletion of your data
• Restriction of Processing – limit how we use your data
• Data Portability – receive your data in portable format
• Withdraw Consent – withdraw previously given consent

To exercise any of these rights, please contact us.

10. California Privacy Rights (CCPA / CPRA)

California residents have specific rights including:

• The right to know what personal information we collect
• The right to request deletion of personal data
• The right to request disclosure of data collected
• The right to opt-out of the sale or sharing of personal information

121clicks.com and our Apps do not sell personal information.

Requests can be made by contacting us via email.

11. Children’s Information

Protecting children online is very important to us.

121clicks.com and our Apps do not knowingly collect personal information from children under the age of 13.

If you believe that a child has provided personal information through our website or Apps, please contact us immediately so we can remove it.

12. Third-Party Links and Services

Our website and Apps may contain links to external websites or integrate third-party services.

We are not responsible for the privacy practices or content of third-party websites or services.

13. App Store and Play Store Compliance

Our mobile applications may be distributed through third-party platforms such as:

• Apple App Store
• Google Play Store

These platforms may independently collect and process certain technical and usage data under their own privacy policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Any changes will be posted on this page with an updated “Last Updated” date.

15. Contact Us

If you have questions or would like to exercise your privacy rights, please contact us:

Email: [email protected]
Contact Page: https://121clicks.com/contact