Guest Article by: Sara Coppola

Being a fashion photographer might seem like an easy job full of freedom. Though, the reality is quite different. While techniques, inspiration and creativity are very important, it also requires a great deal of preparation, tough deadlines and lots of working hours. Here I have gathered a few essential tips for fashion photography passionate for getting ready for a photo shoot.

Get Inspired

Inspiration is essential in order to produce awesome pictures. Study the work of other photographers, share your ideas and brainstorm with others. Pay attention to details and every-day light effects, colours and environments.

101 for Fashion Photography - Tips & Examples
Photo Credit : Suresh Natarajan

Vision

Know where you are heading to. Whenever you start a photo shoot, be prepared: you must have your own vision on how you want the final outcome to be. Plan, study and revisit, but then, leave room for changes, new inspirations or improvements.

101 for Fashion Photography - Tips & Examples
Photo Credit : Carsten Witte

Location

Before shooting, once again, be prepared. Choosing the desired location in advance is of outmost importance. Walk around in the space; study the colours and objects/buildings in the area. Try to picture how you would like the models to pose, what should they transmit with their looks and poses. Focus on details: a stone, a column, a traffic light, whatever can provide a specific imprint in your photo.

101 for Fashion Photography - Tips & Examples
Photo Credit : Andrey & Lili

Models

Models should be carefully selected by you. Make sure they possess traits and qualities that would enhance your photos. The model itself can change the entire result of your shoot, therefore is crucial to find models that reflect your vision.

101 for Fashion Photography - Tips & Examples
Photo Credit : Andrey & Lili

Lighting

Make try outs changing lights within the same picture. Try different apertures, shooting speed or experiment in post-production. It´s important to master the light, avoid unwanted shadows, and be able to re-create a certain kind of light with filters, reflectors or lamps: play around until you find the spot on lighting you were looking for.

101 for Fashion Photography - Tips & Examples
Photo Credit : Atelier Olschinsky

Harmony

Each picture should have its purpose. All the elements and colours in a picture should make sense and be in harmony with each other. Strong contrasts are also good when voluntary searched and with some kind of meaning within the photograph.

101 for Fashion Photography - Tips & Examples
Photo Credit : Joanna Kustra

Equipment

The right equipment should always be ready and at disposal. Better bringing some unnecessary tools than finding yourself in trouble because you realize you forgot that special lenses that would have been awesome right in that moment.

101 for Fashion Photography - Tips & Examples
Photo Credit : Igor Oussenko

Move in the space

You might have prepared and set up the entire scene according to plans; although, leave room for improvement. While shooting, move around in the space, find new and different angles: experiment!

101 for Fashion Photography - Tips & Examples
Photo Credit : Sebastian Szwajczak

Direct

You need to communicate to your co-workers and models, what exactly is the final effect that you want to achieve. Let them participate into your vision and planning. Do not be afraid of asking precisely what you want. As a fashion photographer you are the director of the stage. Those working with you will be able to help you better and be more focused if they know what the final outcome you want to achieve is.

Keep confidence at all times, if you show your stress and uncertainty, your co-workers and models will pick it right away, resulting in a poor outcome.

101 for Fashion Photography - Tips & Examples
Photo Credit : Joanna Kustra

Break the Rules

At one point you need to forget all the technicalities and all the theory you have learned. They are good for initial inspirations or to know how to get the exact effect from your pictures; but remember not to get stuck with them. Experiment, discover and try out, the best ideas and shoots always come by “accidental” trials.

101 for Fashion Photography - Tips & Examples
Photo Credit : Jan Masny

Have fun

Don´t forget to have fun! Being a fashion photographer is a very stressful job with many deadlines and after hours work. Though, it is also a very cool and inspiring job, where you can free your creativity and be in charge of your own visions.

101 for Fashion Photography - Tips & Examples
Photo Credit : Ana Dias

AUTHOR BIO:
Sara is a fashion blogger and photographer for Miinto, where you can find fashion inspiration and clothes online. Even when not working you can spot her around with her Nikon camera always strapped around to be ready to shoot.
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